A tone of breathless wonder is now the coin of the realm. Quality research and interesting analysis gets the same treatment as everything else, because that's what gets clicks and responses. Dinging an individual article for this is arbitrary and capricious.

Don't hate the player, hate the game. I hate the game too, fwiw.

Still a lie though. If you don't know / aren't familiar with a ranker, the author is priming you through the entire article to believe google is doing something wrong or malicious by ranking the results. Rather than the same thing search engines have been doing for 30 years. Whether their ranker is good or bad (and for whom) is separate.

Including, of course, the way many popular chain restaurants got there is they make food a lot of people like.