It is done for entire species.

There is plenty of fruits (Pawpaw, loquat, soursop come to mind) that are really not grown at-scale commercially in the US due to spoilage, easy to bruise, or other similar issues.

If you like interesting fruit, I highly recommend https://www.youtube.com/@WeirdExplorer/

for many fruits you will have never seen before.

Loquat cardamom jam is pure sex on a buttered english muffin. Probably the most satisfying flavor I've ever consumed, certainly there is no more satisfying flavor. Sadly just as my tree started producing bumper crops a historic freeze killed it.