It's not that the people don't genuinely believe what they're saying. It's that they've deluded themselves into thinking their ideological right is "for the kids".

There's always been Reefer Madness sorts of people. Sex, Drugs, Rock and Roll, Video Games, DnD, Rap Music, Homosexuality, and on and on. Today it's half woke mind virus and half DEI (for lack of a better term). Most of the people that spout this stuff genuinely believe they're fighting for the kids.