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jjice 3 days ago

> It's odd to always say "Hashicorp, an IBM company". Looks like they want to assign blame.

All their branding does this now, including the HashiCorp logo on their website [0]. There's gotta be a name for this specific branding pattern, but I don't know it.

[0] https://www.hashicorp.com/en/blog/products/terraform

stingraycharles 2 days ago | parent | next [-]

It’s endorsed branding. Basically when a parent company “endorses” its subsidiaries’ brands, but keep their own name (as opposed to renaming everything to IBM, like eg Google would do).

huddo121 3 days ago | parent | prev | next [-]

Metastatized branding

3 days ago | parent | prev [-]
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