| ▲ | jjice 3 days ago | |
> It's odd to always say "Hashicorp, an IBM company". Looks like they want to assign blame. All their branding does this now, including the HashiCorp logo on their website [0]. There's gotta be a name for this specific branding pattern, but I don't know it. | ||
| ▲ | stingraycharles 2 days ago | parent | next [-] | |
It’s endorsed branding. Basically when a parent company “endorses” its subsidiaries’ brands, but keep their own name (as opposed to renaming everything to IBM, like eg Google would do). | ||
| ▲ | huddo121 3 days ago | parent | prev | next [-] | |
Metastatized branding | ||
| ▲ | 3 days ago | parent | prev [-] | |
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