ebooks as a platform will never evolve until ereaders (like these) get ~30FPS refresh rates. That's when "scrollytelling" can enter the race and could very well expand the industry into new territory.

The previous Kindle Scribe had a slow refresh rate, and it showed every time you tried to turn a page. All I want so far as refresh rates are concerned is seamless page-turning – page-turning that doesn’t make me wait. Will this version of the Scribe be any better? The Wired review doesn’t say.

I remember the early days of the ipad 1 where publishers and technologists were stoked about all the cool new interactive things they could do with this format.

It flopped. It turns out interactive infographics and scrollytelling are fun (and costly) to make but readers don't really like them.

The smashing success story wasn't actually what you can do with the new devices' screen, it was audio. It turns out audiobooks (and podcasts) are a huge hit when the price is right and you make it accessible enough.

“scrollytelling”? Scrolling? Or tap to slideshow, which doesn’t require scrolling? Or some novel format that uses scrolling as a gesture to “advance”? Wouldn’t that have taken off somewhere other than overwrought marketing pages on Apple.com? Is it different than tapping?

What do you imagine would use that? I can only think of smooth scrolling on a web toon or something, but you would want much better color reproduction first.