Apple handled this problem by adding memory safety to C (Firebloom). It seems unlikely they would throw away that investment and move to Rust. I’m sure lots of other companies don’t want to throw away their existing code, and when they write new code there will always be a desire to draw on prior art.

That's a rather pessimistic take compared to what's actually happening. What you say should apply to the big players like Amazon, Google, Microsoft, etc the most, because they arguably have massive C codebases. Yet, they're also some of the most enthusiastic adopters and promoters of Rust. A lot of other adopters also have legacy C codebases.

I'm not trying to hype up Rust or disparage C. I learned C first and then Rust, even before Rust 1.0 was released. And I have an idea why Rust finds acceptance, which is also what some of these companies have officially mentioned.

C is a nice little language that's easy to learn and understand. But the price you pay for it is in large applications where you have to handle resources like heap allocations. C doesn't offer any help there when you make such mistakes, though some linters might catch them. The reason for this, I think, is that C was developed in an era when they didn't have so much computing power to do such complicated analysis in the compiler.

People have been writing C for ages, but let me tell you - writing correct C is a whole different skill that's hard and takes ages to learn. If you think I'm saying this because I'm a bad programmer, then you would be wrong. I'm not a programmer at all (by qualification), but rather a hardware engineer who is more comfortable with assembly, registers, Bus, DRAM, DMA, etc. I still used to get widespread memory errors, because all it takes is a lapse in attention while coding. That strain is what Rust alleviates.

> It seems unlikely [Apple] would throw away that investment and move to Rust.

Apple has invested in Swift, another high level language with safety guarantees, which happens to have been created under Chris Lattner, otherwise known for creating LLVM. Swift's huge advantage over Rust, for application and system programming is that it supports an ABI [1] which Rust, famously, does not (other than falling back to a C ABI, which degrades its promises).

[1] for more on that topic, I recommend this excellent article: https://faultlore.com/blah/swift-abi/ Side note, the author of that article wrote Rust's std::collections API.

Also, Swift Embedded came out of the effort to eventually use Swift instead for such use cases at Apple.