it's dead in the water

I dont think it's safe to say that a multi-billion dollar revenue product line, even if underperforming expectations is dead in the water.

	▲	dmix 3 days ago \| parent \| next [-]
		Especially one bound to a future vision they have for computing. Companies are betting way more on a similar future vision with AI than Apple has with Vision.
	▲	wat10000 3 days ago \| parent \| prev [-]
		Is it even underperforming expectations? At that price point, I can’t imagine they expected to sell millions.

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wat10000 3 days ago | parent | prev [-]

What an odd reply.

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dangus 3 days ago | parent [-]

You're being combative, but it's true. Yes, a new low-effort refresh came out recently. But the product is really going nowhere.

Apple's next Vision product is almost certainly going to be more of a Meta glasses clone leaning more into Apple's fashion pedigree where they've had massive success with the Apple Watch.

But even then, eyewear has the limitation that not everyone is interested in wearing eyewear at all.

	▲	wat10000 3 days ago \| parent \| next [-]
		We’ll see where it goes, and it may well end up being nowhere, but it’s not currently “dead in the water” when the company is actively refreshing hardware and supporting it. I’m not being “combative,” I’m correcting obvious exaggerations about the state of the product.
	▲	neom 3 days ago \| parent \| prev [-]
		Tim Cook did comment on it to a degree: https://www.macrumors.com/2025/08/01/tim-cook-comments-on-ap...