> Having 20 different 3-second thoughts transcribed to notes that I have to process every day sounds more like added complications than problem solving.

Frankly, I'm surprised this is a selling point, because I think it attaches too much importance to our "ideas". If it's a good idea that you'll pursue in earnest, you'll come across it again. And if you don't, so what?

I say this as someone who does quite a bit of reflection throughout the day. I jot down things I find interesting, which can be, paradoxically, a way to move past the musing and onto other things instead of having it nag and pull my attention from other things. So, in all likelihood, this product would likely lead to a bunch of crap being stored in memory that you'll never return to.

Some people have serious memory issues, such as myself (I recently took a test from a neurologist and scored in the bottom 2%). I see this as being a lifesaver.

It's not just for "ideas", it's for reminders. Most of my remembering happens when I'm driving on the highway, and I don't want to text and drive.

For me it's more observations than ideas - "check out new restaurant/bookstore I saw while driving in Arlington" while not getting distracted from the actual driving...