I think the design is bad: my girlfriend would never wear it. Maybe they know already and that's why the webpage contains only picture of male hands.

Given the many smartwatches on the market which can do so much more, are lightweight and some of them with acceptable battery life (Garmin, Suunto, Amazfit), a smartring is of very little interest to me. But I often struggle to understand why certain products fascinate people, so I may be totally wrong and I wish the makers best of luck.

The overmoulding is seriously ugly. Gold and navy blue?! Silver and medical grey? Only the black is passable.