Kroger placed one of the sites in Orlando to also service Tampa and Jacksonville when they have 0 regular stores in the entire state. They were trying to use it to expand into the area, but I never saw very much in terms of advertising or promotions to drive demand but it could have also been that the robots were so bad that they couldn't attempt to market and push volume.

I lived in Jacksonville for most of my life, and near the end of my tenure I started noticing the Kroger trucks. They were coming all the way from Orlando? That's like a two hour drive for cold groceries, feels expensive.

(i do recall the chatter that this was their way to compete with publix, although I don't know anyone who actually used it.)