> That's how it's always been only now you can buy the cert through Azure.

Where can you get an EV cert for $120/year? Last time I checked, all the places were more expensive and then you also had to deal with a hardware token.

Lest we talk past each other: it's true that it used to be sufficient to buy a non-EV cert for around the same money, where it didn't require a hardware token, and that was good enough... but they changed the rules in 2023.