This is the first time I've seen an ad presented as a bullet point in a list of otherwise-salient bullet points. Nefarious.

Yeah, all credibility was immediately lost when I read that. I just closed the tab and put it away as ad piece.

Try using Safari’s Reader view on this ad-riddled page, and you’re greeted with all-text content that’s… 100% ad!

It is pretty clearly labelled with "(Sponsor)". Couldn't be less obtrusive, either. I think on balance it's at least neutral compared with the other nonsense available to both the publisher and advertiser these days.

Yeah that's insane.