Explain how people care about more than just profitability?

If they didn't, everyone would be invested in the single most profitable company on the market, which they're not.

There are unprofitable companies people are perfectly willing to buy.

Growth, absolute revenue, rates of rates of change are all relevant depending on what you care about.

All the above. Plus it is absurdly simple to manipulate profit up or down.

For example, as an owner, I can be paid a bonus, or not. Crumbs, I can be paid a salary or not. If I want profits high, I simply take a low salary and no bonus. Or vice versa if I want profits low.

But that's the tip of the iceberg. Buying an asset this year, depreciated over the next 5, means higher profit this year, and 4 years of lower profit.

Marketing expenses this year, benefits next year, and so on. Drop the head count to juice profits for a couple years, raise head count to drop it, and do on.

Profits are the easiest thing to manipulate and hence the worst metric for fines. Which is why you see Europe use Revenue (not profit) as the measure for some fines.