The lack of customer density over time drove out all the fabric stores - medium sized or not.

At-home sewing has been declining since I've been alive, and it was just barely hanging on when I was a kid. The demographics simply cannot support these stores in most locations outside of hyper-dense cities.

Not to mention the folks who shop for fabric tend to be some of the most cost-conscious consumers around. They are more or less the prototype of a customer who will go to a B&M store and then price match on-line,.

I'm honestly surprised even Jo-anne survived as long as it did.