> but I've heard good things about NextDNS

I have used them both paid and free and they are not good. I will pick just one point - support. It's pathetic. Maybe because it's non existent. I stopped paying for it, started using free, then removed it altogether.

uBlock Origin really is that good as others are saying. I haven't really needed anything else. Ads in other apps? Well, that's a hit or miss but then a lot of my finance/investment related apps anyway don't work if I use any ad blocking on local network or device label, sadly. Tweaking around it is how I needed support with NextDNS and then realised I've been paying for something with essentially no support.

What support did you need? Sounds like it's only a matter of checking what's blocked in the logs and adding some exceptions to the allow list?

I'm pretty aggressive with the block lists I have selected and expect to fiddle with it lots, but I have a second (much more "reasonable") profile that family uses and it works great (still catches a huge amount of stuff that browser adblockers miss) despite never needing any fiddling. It's been great for me.

I'm a happy NextDNS user. I'm not sure what kind of support you need that wouldn't be solved by asking AI and/or some community online. They have wonderful integrations, instructions, documentation and features. Blocking ads is not even primary reason I use them - the parental control and safety features are the main reason for me.