I agree with you on the total ad ban, but this has more about schizophrenia than ads. I've had to care for someone with schizoaffective disorder and she would tell me the smoke detectors were spying on us because of the red light in it, so we had to cover it with electrical tape or she would become too distressed. She told me the cats were spies with CIA microchips in them. The fridge ad is incidental -- if weren't the fridge it would have been something else.