I floated an idea past my partner- facebook without ads. They responded without hesitation "but I like the ads!"

My wife also likes ads. It drives me crazy. Half of the time she’s on instagram, she’s paging through ads. At least we have agreed to minimize our children’s exposure to ads. For example if there’s an educational show only on YouTube I will download it and they watch it offline. We will never buy a kitchen appliance with ads on it.