You could, but would most people? Most people voluntarily subject themselves to garbage adware-ridden SmartTVs even though this is a problem you can solve with a £12 dongle and no software installation at all. If the humble HDMI cable defeats the average person’s technical ability, what difference would it make if they could technically install their own firmware?

Fine, but I don't care about the average person. _I_ do not want this junk in my life. I don't deserve to be treated this way. If everyone else want to be manipulated by their fridge, thats one's on them, but count me out. It doesn't matter _if_ you install your own firmware, but _if you have the right to do so_. I don't own a gun, but I still believe that owning a firearm is a human right.