I agree that your take is a very real thing.
At the same time, I think there's a somewhat valid space for the psychology of this response.
If I use Harry Potter as an example, I think Harry Potter fans fall in a handful of camps:
1. Agrees with JK Rowling on her anti-trans rhetoric
2. Grew up loving Harry Potter and detests JK Rowling's views, possibly to the point of a boycott
3. Has never heard of any of the controversy and is blissfully ignorant
4. Is aware of the controversy but never signed up for that discussion in the first place and is just here for wizard fiction, wishes the controversy never existed.
I think the CEO of Framework is essentially going for #4 here, and I am quite mixed on whether that standpoint is enabling of problematic people or not. I can understand arguments both ways. For the role of a CEO, in this day and age, taking a polarized position does have the possibility of alienating half of your customer base, essentially a no-win scenario.
#4 is also mixed with a sprinkle of "Sometimes saying too much and engaging too much in the argument is your own undoing and digging your own grave." Often CEOs that say nothing end up with better outcomes than those who take an active stance on issues.
I can totally recognize that #4 is objectively more cowardly and less principled than #2, but I also don't know that we can expect 100% of generally good people to be freedom fighters.
