Currently I think it is difficult to argue that advertising in its most visible forms have any serious benefit to people looking to obtain a service.

How often does an actual random advertisement shown on a billboard or a preroll youtube ad actually lead to a quality product? I think it is fairly common for people who are acquiring the best versions of things to do so primarily through research in forums or reviews, which is coming from the user looking from the product, rather than the product forcing itself into the mind of a given user to convince them to consume it.