Speaking of which, I recently ran into scans of some local magazines from the 30s.

There was a cinema magazine, and i ran into a 6 page obituary for this guy:

https://en.wikipedia.org/wiki/Lon_Chaney

Some silent movie star. Never heard of him before. Looks like he was worth 1/8 of the non-ad content 1 year after his death in 1931.