I believe the Academy Awards and a few other things too also influence this. The rules to be eligible still very much favor legacy studios IIRC. But, with this that may change? Hard to say. I know that quite a few Netflix movies have had theatrical runs at random mom and pop theaters in Cali so they could meet eligibility requirements for the various awards.

A current example (although not Netflix) is The Secret Agent with an award qualification run in NYC and LA before wider release.