After that complete fumble of HBO becoming "Max" they were at their last legs

The "Max" fiasco was pretty much the strangest branding mistake ever. Not just an obvious mistake but it was honestly kind of a mystery that anyone would even be tempted to do that.

	▲	tempoponet 4 hours ago \| parent \| next [-]
		Remember when Netflix almost split its brand with "Quickster"? It was the dying DVD by mail service, but the whole debacle did nothing but confuse people.
	▲	NoMoreNicksLeft 4 hours ago \| parent \| prev [-]
		"HBO or Cinemax... um, I wonder which name I should keep."