You can own the narrative while also not being in the spotlight.

At the end of the day, only a handful of stakeholders matter in any organization. So long as you can promote you and your team's initiatives to your manager, your skip manager, and a couple key members of Product, Sales, Customer Success, and Leadership - your place is secure.

In fact, in most cases I would say a mass spotlight is actually a net negative, because it only increases the risk that someone might view you as a potential competitor for either budget or responsibility.

So long as you remain aligned to the business's stated goals for the year and can communicate that to the relevant subsegment of stakeholders, a massive spotlight is unnecessary.