I had to mention this in an early startup, when I did some firefighting, and the biz people were praising that. I said I wanted to set a culture in which engineering was rewarded for making things just happen and work, not for firefighting.

A nice thing about early startups is that it's the easiest time to try to set engineering culture like this on a good track. Once you start hiring people, they will either cement elements of whatever culture you're setting, or they'll bring a poor culture with them.

(My current understanding, if you find your culture has been corrupted with a clique/wolfpack of mercenary ex-FAANG people, or a bunch of performative sprint theatre seatwarmers, is that you either have to excise/amputate everywhere the cancer has spread, or accept that you're stuck with a shit culture forever.)