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Free trade. Any products that fulfil local safety standards should be allowed to be sold. Just because USA doesn't want to make cars that fulfil European standard does not mean they should be able to get away with those.

If the US can build safer cars for everyone, the EU will have no objections.

Sure you can. I'm not even sure why I need to support this statement. You can have any kind of trade you want.

In the longer term, these sorts of things are governed more by demand than anything else. Sure, some governments might sometimes enact protectionist policies, but if most people in a country think the cars made by their domestic car companies are garbage, they're going to end up with a government that allows cars from other countries in.

This is nothing to do with trade.

If region X happily produces and sells rotten meat, no other region is obligated to trade with them. But region X might choose to import non-rotten meat if they want.

Because of safety standards? It’s the whole point of the article.

You can absolutely have unidirectional trade, countries produce a different array of goods and these are not bartering deals.

If the EU cars aren't "safe enough" for the US then sure. Some of it is political silly buggers and protectionism but at the end of the day countries (or unions of countries) can set their own rules.

If the US wants to sell cars to the EU, they can. Plenty of countries export cars to the EU just fine. It's not the EU's fault that American car manufacturers make dangerous vehicles. It's also not American car manufacturer's fault that European cities and roads are often smaller and Europeans have less appetite for road deaths. But it is their fault if they want to export to that market without making any effort to design suitable cars for it. American exporters aren't granted a God-given right to inflict American standards in the rest of the world.