Or endure and contract.

The key difference between AI and the initial growth of the web is that the more use cases to which people applied the web, the more people wanted of it. AI is the opposite - people love LLM-based chatbots. But it is being pushed into many other use cases where it just doesn't work as well. Or works well, but people don't want AI-generated deliverables. Or leaders are trying to push non-deterministic products into deterministic processes. Or tech folks are jumping through massive hoops to get the results they want because without doing so, it just doesn't work.

Basically, if a product manager kept pushing features the way AI is being pushed -- without PMF, without profit -- that PM would be fired.

This probably all sounds anti-AI, but it is not. I believe AI has a place in our industry. But it needs to be applied correctly, where it does well. Those use cases will not be universal, so I repeat my initial prediction. It will endure and contract.