There is something to be said about what the ROI is for normal (i.e. non AI/tech) companies using AI. AI can help automate things, robots have been replacing manufacturing jobs for decades but there is an ROI on that which I think is easier to see and count, less humans in the factory, etc. There seems to be a lot of exaggerated things being said these days with AI and the AI companies have only begun to raise rates, they won't go down.

The AI bubble will burst when normal companies start to not realize their revenue/profit goals and have to answer investor relations calls about that.