> Landing projects for Set Studio has been extremely difficult, especially as we won’t work on product marketing for AI stuff

If all of "AI stuff" is a "no" for you, then I think you just signed out off working in most industries to some important degree going forward.

This is also not to say that service providers should not have any moral standards. I just don't understand the expectation in this particular case. You ignore what the market wants and where a lot/most of new capital turns up. What's the idea? You are a service provider, you are not a market maker. If you refuse service with the market that exists, you don't have a market.

Regardless, I really like their aesthetics (which we need more of in the world) and do hope that they find a way to make it work for themselves.

> what the market wants

Pretty sure the market doesn't want more AI slop.