The rise in Black Friday sales is misleading because the sales reflect inflation rather than increased consumer demand.

I think it is more that a greater number of products were heavily marketed by a greater number of companies. My social feeds were flooded with single-product companies and online-only companies aggressively selling all kinds of gear and gadgets. Travel pillows (like 5 different brands), ski socks, luggage, exercise equipment, etc etc. Not gonna lie, I bought some stuff I likely would not have otherwise!

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