The memories are the moat. Regardless of the current or future capability, most users already view chatgpt as a personal confidant that they are investing energy into building a relationship with. That will be a far stronger moat than anything else

I’ve had a couple of instances where when I describe a requirement, ChatGPT would not list an open source project like n8n and happen to only remember paid alternatives.

It’s an advertiser’s wet dream, being able to slowly creep and manipulate even the most uninterested people into using a product.

And it’s so personalized that ChatGPT may even refuse to tell you about products that are not paying them a cut and this can put out a company entirely out of business, because unlike search engines, the customer might not even learn about your product despite directly asking for it.