I second that, trust is broken if there is ads. The line of great ads to weird ads to pushy-borderline-scam ads into personal context is thin. Hopefully the price of local will go down and maybe apple will be able to push most of it on-device. The day chatGPT push ads in a conversation I stop using it.

  The thing is with llm, it went so fast to get that many users, it means people are used to adopt new stuff as well. With proper marketing and specific feature I won’t be surprised to see people switch service as easily they start  using it in the first place because the barrier is so low.