What is their definition of adoption? A company where every employee has some level of access to AI is the bare minimum of “full adoption” for a given company but a threadbare one.

A company that has implemented most current AI technologies in their applicable areas in known-functionally capabilities? That is a vastly larger definition of Full Adoption.

It's the different between access and full utilization. The gulf is massive. And I'm not aware of any major company, or really any, that have said, "yep, we're done, we're doing everything we think we can with AI and we're not going to try to improve upon it."

Implementation of acquired capabilities, implementations... Very early days. And it appears this study's definition is more like user access, not completed implementations. Somewhat annoyingly, I receive 3 or 4 calls a day, sometimes on weekends, from contracting firms looking for leads, TPMs, ML/Data scientists with genai / workflow experience. 3 months ago, without having done anything to put my name out any more that however it had been found before that, I was only getting 1 ever day or two.

I don't think this study is using a useful definition for what they intend to measure. It is certainly not capturing more than a fraction of activity.

Does it really matter? In this case, it is the perception that matters. If companies feel that AI is not quite as helpful as they thought it might, even if they have not maxed out what they theoretically could do with it, then that is all that matter in trying to get sense of where this might go