Until they don't. Lest we forget that Facebook's new handle was borne out of a pivot that's sunk almost a hundred billion dollars while being having been largely sidelined/abandoned. (I know that they're still doing a good deal of R&D, which is good, and a worthy investment, but 1) Carmack left, and 2) We apparently don't judge corporations on whether or not they're contributing to society, but only on whether they're in the red or black.)