Easy. They'll just demand major tech companies implement in Europe exactly what they did to comply with China's government surveillance request. They already have the blueprint of the apparatus, they just need to throw a blue coat of paint and a circle of gold stars over it to legitimize it and make it less scary looking.

And they don't give a damn about attracting eyeballs since the surveillance will be mandated by law and done legally by the book, and it will be done "for your own safety and protection against the boogieman", so that people will accept it.