What is devalued is traditional labor-based ideology. The blog references Marx's theory of alienation. The Marxist labor theory of value, that the value of anything is determined by the labor that creates it, gives the working class moral authority over the owner class. When labor is reduced, the basis of socialist revolution is devalued, as the working class no longer can claim superior contributions to value creation.

If one doesn't subscribe to traditional Marxist ideology, this argument won't land the same way, but elements of these ideas have made their way into popular ideas of value.