Good example.

I also like the "why does a bottle of water cost $5 after security at airports" example.

You have no choice. You’re locked in and can’t get out.

Maybe that’s the better analogy?

Also. Your company is paying. You are not.

So for enough people the price is not an issue. Someone else is paying.

On other side. People are pretty bad at this sort of cost analysis. I fall on this issue, prefer to spend more time myself on something I should just recommend to buy.

On point.

We don't pay million $ bills on AWS to "hang out" in a cozy place. I mean, you can, but that's insanity.