The point the article is trying to make is that Labubus were an abnormally short lived fad, and that’s their attempt at an explanation.

I don’t know if that exactly explains the short life of the Labubu fad, but I find the disappearance of shared culture quite evident these days.

I think viral marketing has limits. There is only so many times you want to see the same thing.

And on other hand I think cycle of competing products is faster than ever. Get a trend going on and other companies cashing on it will happen very fast. Thus lowering value of original and flooding the market it mad rush.