> Hermes can sell a $15,000 Birkin to everyone

It's sad and petty I know, but if I were a billionaire edgelord like Elon Musk, rather than Twitter, I'd buy Hermes and sell their products in supermarkets. All the past limited editions too. Just to fuck with the kind of people who buy them.

Then again Hermes is worth 200 billion and upsetting an oligarch's sidechick might just get me killed so maybe not.

All that would happen is the Birkin would lose its appeal and some other company would step in to fill the role, and people would empty their closets of orange boxes and fill them with some other colour box