Just because you say it's piracy doesn't mean it is.

When they provide all the equipment necessary to watch the content, and pay for the internet connection and power to my house, only then will they have a claim to what commands are run on my computer.

But my computer, that I paid for, using the power and bandwidth that I pay for, does not play ads.

If they don't like those terms, they can feel absolutely free to not send me any content they don't want me to watch.