When a trend only reaches mainstream awareness as a mockery, like labubu, it’s not destined to last long.

I think that’s how it reached mainstream awareness for adults. Kids still are into it to some degree. I’m not sure how much staying power it has, I just know it’s not really dead.

And yet, Sony Pictures is working on a Labubu movie. The meme-fuelled peak may be over, but the final death of the labubu is a long way in the future.