I find this argument fascinating overall!

I don't really use YouTube, but when ads play on random videos and it irritates me, I just close my eyes, the simplest version of content-blocking. (If the ad is painfully loud, I may also cover my ears in contexts where this is not extremely socially awkward)

Can we say it's immoral for me to close my eyes? Can someone's business model be the basis of an argument that it's immoral for me to exert this simple bodily function?

Is there some contract that I've signed where people have the right to my attention in any context? If they've based their business model on the assumption that this consent exists, and it does not, is it fair to say that the business model should fail?