True but that’s how the web always was. I don’t see it as a change. In the 90s if you found some niche community most likely no one else knew about it.

Previously there was way more monoculture I feel. Everyone knew the big youtubers, Smosh, Pewdiepie. Everyone was playing the same flash games. I guess there is still a monoculture in online gaming with everyone centralising on a few top games. But youtube is completely individualised now.

Two users on TikTok are seeing entirely different trends and creators.