I understand you about the implied contract. I think it's more complex than that. People were making videos before the promise of ad revenue, and they were better videos. If people go away who make videos for money - which will never happen - it would be an improvement overall. If ad blockers do win, YT could edit their ads into the videos themselves making an ad blocker's job harder. YTers who want money could make their own independent deals with advertisers, as some do today. And YT can always charge money - as they do right now with premium. But if YT did that for all tiers, they couldn't dominate and they'd have competitors spring up. They know that. They also know if they ever asked anyone whether they agree to watch ads, most would say No. The prevalence of Ad blockers are proof that people don't want to watch the ads. But, as you point out, we do accept the free content. The thing is the world would likely be better if YT would charge everyone for access. Judging from video quality these days a lot of YTers could be doing something more productive than what they're doing now - I mean in an objective sense, better for economic health. But the real reason for these $0 tech services is to stifle competition and prevent the market from working. And that works to everyone's detriment. Basic economics doesn't function without prices.

> Youtube gonna fail if everyone and I mean everyone suddenly stopped watching ads

Maybe that would be better? :)