They don’t have a huge culture industry yet (or at least, not one that appeals to English-speaking audiences), but they’ve become a lot more prominent on the internet in the last 5 years due to better infrastructure and integration into various English speaking social networks (via both social media and people travelling in and out of Indonesia).

It’s a Muslim majority country and very conservative, so a lot of the themes you’d find in American film, music, and literature wouldn’t make much sense there, and the media that has commercial potential outside of Indonesia is generally coming from wealthy households that don’t have much to do with how the average Indonesian really lives (Nicole Zefanya being the example that comes to mind).

Indonesians (at least the ones who speak English) are quite similar to Latinos in that they have a desire to be accepted into the English-speaking world not only personally but culturally. This can manifest in attempts to whitewash oneself to fit in, adopting whatever seems to be popular on English-speaking social media, leading to comparatively old trends propagating in these countries.

You saw the same thing with the Chinese and the Koreans back in the 2000s and both developed their own internationally-competitive culture industries, but those were both secular countries already well-integrated into the international system. I wouldn’t expect to see anything quite like that in Indonesia until at least 2030, when more of the digital natives come of age.

Feels like in the West the only Indonesian movie that got popular is The Raid, which had a Welsh director anyway. And, uh, The Act of Killing which was also made by a Brit.