Today our ideal customer is someone starting a project on day one who wants an easy pathway to 1) get stood up ASAP, and 2) start iterating on pricing as they learn what customers really care about. What we found when talking with dozens of builders was that the DX is indeed much better than e.g. Adyen, Braintree, etc. But their DX is far from the counterpart best in class devtools in auth, hosting, or databases.

To be clear, what Stripe has built is a towering accomplishment. But a lot of why innovation in payments DX has been slower than other parts of the stack is that since Stripe, there haven't really been many others who have attempted to tackle the *entire* job to be done.