Source: https://www.novonordisk.com/news-and-media/news-and-ir-mater...

Ongoing study: https://pubmed.ncbi.nlm.nih.gov/39780249/

Usual rant to news outlets: Cite your damn sources! (if they are public, which is the case here). This is a web page, not printed paper, web pages support links, links are not just for ads!

I understand not having a link to the primary source at the top of an article because you might be trying to write an explainer, but if you want to avoid confusing your readers but still do the right thing at the very least include a bunch of source links at the bottom of the article!

I know all the cynical reasons not to do it, but I feel like even the good faith objection has a pretty straightforward solution.

But but but we have to keep traffic on our website! Engagement!

That's why when you click on a link you see 1/10th of the article, and then a video, and 3 other irrelevant inlays for other links.

Oh and the video auto plays with sound.

And every word in the article that is remotely a 'tag' links to other parts of the website.