There was quite an interesting discussion with Hinton explaining to Jon Stewart how he thinks of brain function, kind of anthropomorphising neurons as things that can see patterns and all they can do is go ping when they see one (https://youtu.be/jrK3PsD3APk?t=366) So if one in the retina say pings if it sees a line and then one behind might see a pattern of a horizontal line ping and a vertical line ping and ping for a cross.

Anyway I was thinking for that to work the neurons would have to kind of chat to each other like "here I am, who's receiving me" etc. Also some communication that if you are differentiating say crosses and circles, the cross neuron can say "hey I've got this one" so the other can go "ok, I'll do the circle then" so the neurons differentiate to recognize different things.

I guess some of that sort of communication system maybe goes on before there is sensory input so the neurons kind of know how they are wired?

One difference with the Hinton/Stewart talk is there he was saying all they can do is go ping, whereas the article has "firing off a complex repertoire of time-based patterns, or sequences" which makes sense - you'd have a job sorting it with simple pings.