The private consultancy likely outsourced pieces of the work to (far) lesser-paid subcontractors, too.

I would imagine the margins on that project to be astronomical.

My primary competition is guys who are good at marketing, sell expensive packages, and then have someone in the Phillipines or Vietnam do the actual work for a tiny fraction of what is paid.

My primary source of business is customers who paid a lot for they and didn’t get what they asked for and then the vendor blames it all on their subcontractor, or expects more money at astronomical rates. For example $200 an hour for basic WordPress customisation.