People will not do anything until something really disastrous happens. Even afterwards memories can fade. Cloudstrike has not lost many customers.

Covid is a good parallel. A pandemic was always possible, there is always a reasonable chance of one over the course of decades. However people did not take it seriously until it actually happened.

A lot of Asian countries are a lot better prepared for a tsunami then they were before 2004.

The UK was supposed to have emergency plans for a pandemic, but it was for a flu variant, and I suspect even those plans were under-resourced and not fit for purpose. We are supposed to have plans for a solar storm but when another Carrington even occurs I very much doubt we will deal with it smoothly.